Challenges and The Future of Natural Batik Ciwaringin Industry, Cirebon: Case Study Analysis Using IFAS and EFAS Techniques

Main Article Content

Nurkholifatul Maula

Abstract

The Ciwaringin handwritten batik industry still faces many obstacles, including production process challenges and long production durations which can hinder cash flow turnover, marketing issues, and the limited skills and knowledge of the artisans, making it difficult for the Ciwaringin batik industry to grow. To foster the growth of the Ciwaringin batik industry, internal and external evaluations are necessary. This research aims to analyze the challenges and future of the Ciwaringin batik industry using SWOT analysis and calculations with IFAS and EFAS matrices. The study employed a descriptive qualitative approach with Miles and Huberman's analysis techniques. The results indicate that the IFAS value (strength and weakness) is 2.92, identifying that the IFAS value is in quadrant V (Five), which represents an average score. Therefore, there is a need for improvement in the internal factors of the Ciwaringin batik industry. The EFAS value of the Ciwaringin batik industry is 2.65, which falls in the "medium" quadrant. This means that the level of opportunities available to the Ciwaringin batik industry is medium, as it competes not only with other batik industries but also with various other creative industries in the fashion sector. Hence, the Ciwaringin batik industry can leverage its unique characteristics to capitalize on these opportunities. Based on the IFAS and EFAS results, the quantitative assessment provided by the IFAS and EFAS can assist the local government in evaluating and developing programs for the Ciwaringin batik industry. The findings of this research can guide policy direction to be more effective and efficient.

Downloads
Download data is not yet available.

Article Details

How to Cite
Challenges and The Future of Natural Batik Ciwaringin Industry, Cirebon: Case Study Analysis Using IFAS and EFAS Techniques. (2024). CR JOURNAL (CREATIVE RESEARCH FOR WEST JAVA DEVELOPMENT), 10(1), 51-73. https://doi.org/10.34147/crj.v10i1.333
Section
Article

How to Cite

Challenges and The Future of Natural Batik Ciwaringin Industry, Cirebon: Case Study Analysis Using IFAS and EFAS Techniques. (2024). CR JOURNAL (CREATIVE RESEARCH FOR WEST JAVA DEVELOPMENT), 10(1), 51-73. https://doi.org/10.34147/crj.v10i1.333

References

A M Fauzi, R. L. (2019). Analysis for cleaner production implementation strategy in batik industry in Bogor. IOP Conf. Series: Earth and Environmental Science.

Anwar, M. (2022). Green Economy Sebagai Strategi Dalam Menangani Masalah Ekonomi Dan Multilateral. JPKN Jurnal Pajak dan Keuangan Negara, 343-356.

D T Setiawan, B. W. (2020). The development strategy of batik Small and Medium Enterprises (SME) in Kampung Batik Jetis Sidoarjo. IOP Conf. Series: Earth and Environmental Science.

Fadliansyah, M. R. (2022). Peran Koperasi Simpan Pinjam dalam Upaya Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Aceh Barat (Studi Kasus pada Koperasi Simpan Pinjam (KSP) Mandiri Jaya Meulaboh). JIBES Jurnal Ilmiah Basis Ekonomi dann Bisnis , Vol 1 No 1.

Grisna Anggadwita, N. I. (2023). Women entrepreneurs in the craft industry: a case study of the batik industry during the COVID-19 pandemic. International Journal of Sociology and Social Policy.

Handoyo. (2023, Agustus 07). Ekspor Batik Naik 30,1% pada 2022, Ini yang Dilakukan Kemenperin. Industri .

Ihwana As’ad, M. A. (2022). The Implementation of E-Commerce for Micro, Small and Medium Enterprises (MSMES) in Covid 19 Pandemic Era. Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021).

Kurniasih, R. (2018). Analisis perilaku konsumen terhadap produk batik tulias Banyumas. Jurnal Ekonomi Bisnis dan Akuntansi, 20(1).

McQuail, D. (2012). Teori Komunikasi Massa McQuail Edisi 6. Jakarta Selatan : Salemba Humanika .

Md. Rasidul Islam, M. E. (2023). Supply Chain Management and Logistics: How Important Interconnection Is for Business Success . Open Journal of Business and Management, 2505-2524.

Mohamed Abdel-Basset, M. M. (2018). An Extension of Neutrosophic AHP–SWOT Analysis for Strategic Planning and Decision-Making. Symmetry, Vol 10 No 4.

Muh Nur R, E. R. (2017). ANALISIS CASH FLOW TERHADAP PERENCANAAN DAN PENGENDALIAN KAS PADA CV. CITRA SARI MAKASSAR. Jurnal Profitability Fakultas Ekonomi Dan Bisnis, Vol 1 No 2.

Musripah. (2019). Penggunaan Pewarna Alam Sebagai Inovasi Ramah Lingkungan Pada Karya Batik Ikat . Seminar Nasional Seni dan Desain "Reinvensi Budaya Visual Nusantara".

Mutiara, P. B. (2021). ANALISIS MATRIKS IFAS DAN EFAS PT UNILEVER TBK PADA PANDEMIK COVID-19. Jurnal Bina Bangsa Ekonomi .

Nadia Arfan, N. K. (2022). Optimization of sustainable batik business practice in Koperasi Anugerah Batik, Ciwaringin Village, Indonesia. Research in Business & Social Science, Vol 11, No 7.

Nawawi, E. (2018). Jangan Sebut itu “Batik Printing” Karena Batik Bukan Printing. Melayu Arts and Performance Journal , Vol 1 No 1.

Nimas Maninggar, D. H. (2018). Low-tech industry, regional innovation system and inter-actor collaboration in Indonesia: The case of the Pekalongan batik industry. Asia Pacififc View Point.

Oki Rahadianto Sutopo, E. Z. (2023). PROBLEMATIKA REGENERASI DALAM PRAKTIK BUDAYA TENUN LOKAL DI SEJATIDESA YOGYAKARTA. Jurnal Sosiologi USK , Vol 17 No 2.

Palgunadi, G. P. (2024). Apa yang Bisa Kita Pelajari dari Konsumen Batik. BINUS University.

Porter, M. E. (1985). The Competitive Advantage: Creating and Sustaining Superior Performance. Harvard Business School .

Prihadi Nugroho, M. D. (2022). Missing Policy for Supporting Cultural Heritage Preservation of Batik Industry Clusters in Barlingmascakeb Region, Indonesia. IOP Conf. Series: Earth and Environmental Science, -.

Rijali, A. (2018). ANALISIS DATA KUALITATIF. Alhadharah: Jurnal Ilmu Dakwah, Vol 17 No 33.

Ritson, Neil. (2011). Strategic Management. Ventus Publishing ApS.

Steven Roberts, A. F. (2020). Problematizing a popular panacea: A critical examination of the (continued) use of ‘social generations’ in youth sociology. The Sociological Review.

Wahyuningsih, S. (2013). Metode penelitian studi kasus: Konsep, teori pendekatan Psikologi Komunikasi, dan contoh penelitiannya. Madura: UTM Press.