Challenges and The Future of Natural Batik Ciwaringin Industry, Cirebon: Case Study Analysis Using IFAS and EFAS Techniques

Nurkholifatul Maula

doi:10.34147/crj.v10i1.333

Authors

Nurkholifatul Maula Monash University

DOI:

https://doi.org/10.34147/crj.v10i1.333

Keywords:

Batik, Ciwaringin, EFAS, IFAS

Abstract

The Ciwaringin handwritten batik industry still faces many obstacles, including production process challenges and long production durations which can hinder cash flow turnover, marketing issues, and the limited skills and knowledge of the artisans, making it difficult for the Ciwaringin batik industry to grow. To foster the growth of the Ciwaringin batik industry, internal and external evaluations are necessary. This research aims to analyze the challenges and future of the Ciwaringin batik industry using SWOT analysis and calculations with IFAS and EFAS matrices. The study employed a descriptive qualitative approach with Miles and Huberman's analysis techniques. The results indicate that the IFAS value (strength and weakness) is 2.92, identifying that the IFAS value is in quadrant V (Five), which represents an average score. Therefore, there is a need for improvement in the internal factors of the Ciwaringin batik industry. The EFAS value of the Ciwaringin batik industry is 2.65, which falls in the "medium" quadrant. This means that the level of opportunities available to the Ciwaringin batik industry is medium, as it competes not only with other batik industries but also with various other creative industries in the fashion sector. Hence, the Ciwaringin batik industry can leverage its unique characteristics to capitalize on these opportunities. Based on the IFAS and EFAS results, the quantitative assessment provided by the IFAS and EFAS can assist the local government in evaluating and developing programs for the Ciwaringin batik industry. The findings of this research can guide policy direction to be more effective and efficient.

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