ANALISIS POTENSI PENGEMBANGAN KAWASAN STRATEGIS BERDASARKAN PEMETAAN PASAR TRADISIONAL DAN MODERN DI KABUPATEN BOGOR

Fahmi Iqbal Firdaus; Parlupi Indrayani; Syukri  Yusuf Nasution; Tommy Hendrix

doi:10.34147/crj.v11i02.397

Authors

Fahmi Iqbal Firdaus Bappedalitbang
Parlupi Indrayani Bappedalitbang Kabupaten Bogor
Syukri Yusuf Nasution Badan Riset dan Inovasi Nasional
Tommy Hendrix Bappedalitbang Kabupaten Bogor

DOI:

https://doi.org/10.34147/crj.v11i02.397

Keywords:

Maps, Modern Markets, Potential Strategic Areas, Traditional Markets

Abstract

The selection of strategic potential for the development of a region is highly dependent on the dynamics of the local economy. One of the key factors in strengthening the regional economy is the presence of traditional and modern markets. However, the existence of these markets can often cause overlapping coverage of modern and traditional retail services, resulting in an uncompetitive business environment that only benefits one party. This study aims to map the current conditions of traditional and modern markets in Bogor Regency, West Java, Indonesia. The analysis not only provides market mapping but also becomes a reference for selecting strategic areas in Bogor Regency. This study uses a qualitative descriptive method with an approach that combines the Average Nearest Neighbor (ANN) and Panel Spatial techniques. The results of the analysis identified 4 out of 40 sub-districts, namely Cariu District, Tanjung Sari District, Rancabungur District, and Tenjolaya District as recommendations for developing strategic areas for the Trade sector in Bogor Regency. However, further mapping is needed regarding traditional markets and minimarkets in Bogor Regency, both those that are already operating and those that are not. This aims to ensure more equitable market services throughout Bogor Regency. And there needs to be a policy, considering the number of minimarkets that exceed the calculated capacity, it would be better if the granting of business permits was more selective so that a competitive and healthy business climate is created and there needs to be support for traditional retail business actors to increase their competitiveness, including facilitating partnership efforts with modern retailers.

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